I believe advertising is essential in any marketing campaign. Advertising is a key component, and if a company can advertise effectively, most of the time the product will successfully sell. Motorola aired a nice ad yesterday after the Yankees baseball game, which in my opinion effectively introduced the Motorola Cliq. It consisted of just the right amount of humor without overdoing it and was simple and right to the point. Check out the ad above for yourself and let us know what you think about it! Do you think it is effective? Why or why not?