T-mobile started off 2008 with a bang, announcing they had crossed into the 30 million customer mark and with close to 981,000 new subscribers. This year however, things are a little different with only 415,000 new subscribers coming in the first quarter of 2009. Facing increased competition from Sprint and other low cost carriers T-mobile is likely to find themselves under increased pressure to offer competitive pricing. The bright spot of this particular post however is that T-mobile reiterated its commitment to increase 3G coverage from the current 107 million pops to over 205 million.