Hello back-to-school special offer from T-Mobile as the company announces an “unparalleled promotion” this summer as it drops the down payment price on its entire lineup of devices in stores nationwide to zero down.

This promotion allows both new and existing well-qualified customers to get the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price of $0 down with monthly device payments. Still, there’s a bit of a catch as T-Mobile has bumped up the price of the monthly payments to offset the lack of a down payment. So, it’s a promotion and the idea of no down payment might entice the masses, but the warning is the increased monthly payment. For example, the iPhone 5 now sells for $145.99 down with 24 monthly payments of $21. With T-Mobile’s promotion beginning tomorrow, the iPhone 5 will be zero down and $27 per month for 24 months. That’s $144 thanks to the extra $6 per month which all but makes up for down payment T-Mobile isn’t asking for with this promotion. It’s funky math, but a promotion nonetheless. There’s still some savings on devices like the HTC One, but by and large the savings aren’t as “unprecedented” as T-Mobile would have us believe.

This limited time promotion begins tomorrow, July 27th and can be paired with company’s newest offering: JUMP! (not required) for any customers wishing go to that route. T-Mobile’s JUMP! upgrade program allows customers to upgrade their next device up to twice a year as soon as six months from enrollment.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

The full press release follows below as well as a quick run-down on some of the smartphones and tablets being offered with this special promotion.

Press Release:

T-Mobile Promotes Unprecedented Deal This Summer – Zero Dollars Down for All Devices

America’s Un-carrier offers the ultimate promotion with the lowest upfront price on devices

BELLEVUE, Wash. — July 26, 2013 — In time for back-to-school, T-Mobile US, Inc. (NYSE: TMUS) will drive an unparalleled promotion this summer, dropping the upfront price on its entire lineup of devices in stores nationwide to zero dollars down. With this promotion, new and existing well-qualified consumers and small business customers will get affordable and hassle-free access to the latest 4G LTE smartphones, tablets, mobile hotspots and feature phones at the upfront price of $0 down with monthly device payments[1].

This limited-time promotion is available starting tomorrow, July 27, 2013. In addition to the promotion, customers also cantake advantage of T-Mobile’s groundbreaking upgrade program, JUMP!™, which enables them to sign up to upgrade their phones when they want, up to twice a year as soon as six months from enrollment.

“The number of reasons not to switch to T-Mobile this summer is ZERO,” said John Legere, president and chief executive officer, T-Mobile US. “This is a fantastic offer and we’re making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.”

The hottest devices of the summer at the lowest upfront cost combined with T-Mobile’s Simple Choice Plan, unlimited data on a nationwide 4G network and no annual service contracts gives customers an opportunity that’s tough to beat. The promotion will be available nationwide at participating T-Mobile retail stores, via customer care, and online at http://www.T-Mobile.com. A selection of the devices included in the promotion is as follows:

 

JUMP!
JUMP!, only from T-Mobile, offers customers the freedom to upgrade to a new device more frequently and affordably, and it includes handset protection that helps to protect against malfunction, damage, loss or theft – all for just $10 per month, per phone (plus taxes and fees). Customers can upgrade to a new phone, financed through T-Mobile’s Equipment Installment Program (EIP), twice every 12 months after they’ve been in the JUMP! program for six months.[3] Simply trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing³ and a no-annual-service contract Simple Choice Plan.

Simple Choice Plan

T-Mobile’s Simple Choice and Simple Choice for Business Plan start with a base rate of $50 per month for unlimited talk, text and Web with 500MB of high-speed data. Customers can get 2.5GB of high-speed data for $10 more per month per line or unlimited data for an additional $20 per month per line. Customers can add a second phone line for $30 per month, and each additional line is just $10 per month. There are no caps and no overages on T-Mobile’s network, and no restrictive annual service contracts.

When small business customers activate a new line or renew an existing line of service with a Simple Choice for Business plan (min. 500 MB data required), they can access T-Mobile’s Business Extras bundle for added value. Business Extras customers with capable devices may opt into a free year of 24/7 remote IT support from a well-recognized, third-party service provider and a year of T-Mobile North American Flat-rate Data feature, allowing free monthly access to up to 150MB of overage-free, high-speed data across North America, including Canada and Mexico on our partner networks.[4] Other benefits include two free paper-to-mobile form conversions, waived activation fees, Business Care support, Wi-Fi Calling on enabled devices, and free Smartphone Mobile Hotspot on select rate plans.

T-Mobile’s 4G LTE Network
T-Mobile’s 4G LTE network now reaches more than 157 million people across the United States and is live in 116 metropolitan areas. T-Mobile remains on target to deliver nationwide 4G LTE coverage by the end of the year, reaching 200 million people in more than 200 metropolitan areas. In addition, T-Mobile’s 4G HSPA+ service is available to 228 million people nationwide. By combining 4G HSPA+ and LTE network technologies, T-Mobile can provide customers with a strong, seamless nationwide 4G network experience[5].